Take a look at the three facts below:

Ø Online video accounts for more than 60% of traffic on the Internet.

Ø The only thing that determines whether your message is heard or not is whether your message is any good and whether your products/ services are in demand.

Ø All you need to put up your own video on the information highway is less than $100 and a PC.

Little wonder that online marketing videos are making huge waves in selling and buying circles.

Let us take a simple example to see why online videos are making such a splash on the Internet, particularly when it comes to businesses. Suppose you were going on a holiday and you wanted to check out an all-inclusive hotel in Mexico. What would you do? You’d Google it, right? On the Google search page results, you would find a link that takes you to the official website of the hotel you want to stay in. Just above or below that, you would also find a link to a website like Tripadvisor, where you can read actual customer testimonials about the hotel. Which one would you check out first? The testimonials, right? Because they have seen it and lived in it, as an objective third-party.

This shows you how effective a community testimonial is when it comes to endorsing products. What this also means is that a company or business could spend thousands of dollars on online advertising and still not make a profit if they are getting average or below average endorsements. This is where a product marketing video can help.

A product marketing video is a potent tool that gives you the ability to provide your products/services to potential customers. It gives you a chance to demonstrate your facilities objectively to the client. Whether you use it in your sales presentations or on your web page, your product video will have people sitting up and taking notice.

Product marketing videos are popular because they cut trough the paper work and give your clients the meat of the matter immediately. Clients won’t be required to read through pages of literature. Instead, they will be viewing the product in 3-D and learning about its effectiveness and features through an audiovisual medium. Videos are easy, quick and immediate: this makes them a favorite with today’s fast-paced mode of life.

Making your own product marketing videos needs more than mere product awareness. Of course, you are the best person to talk about your products. But unless you are also something of a computer whiz or have the tenacity of one, you may find that producing your own online video needs some amount of technical skill, creativity and good script writing ability. You will have to pack all your selling points into a short span of time and make the video interesting enough for people to stick around. If you are running a business and need your product marketing video to start generating profits starting now, then you are perhaps better off assigning the job to a professional.

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eCommerce internet solution is proving its significance in the world of business for the last few years. It has become equally beneficial for entities involved, customers as well as companies who are providing ecommerce solutions. The ratio of providing satisfaction to customers by blank” href=”http://www.hiddenbrains.com/ecommerce-solutions-india.html”>ecommerce solution providers in the business world is measured unequal or it varies due to many factors.

Global business world is the blend of big business players as well small companies, both are providing ecommerce solutions to their customers at their respective levels. Every company wants to expand their business and internet is the best way to expose products and services and to reach out the customers spread all over the online business sphere. Good technically sound, interactive design, smooth navigation, error-free payment system is some of the qualities or properties of good ecommerce website that helps the companies for exposing their products & services to achieve maximum level of customer satisfaction.

Many studies all over the business world use to conclude variety of results over the concept of ecommerce. Many of them conduct studies with company point of view, such as they use to research on companies ecommerce websites, there are many issues like whether the website is exactly according to company? Whether it is able to gather the potential customer base? Whether the ecommerce website of the company functioning properly?

On the other hand there are also studies conducted on the customer satisfaction, customer complains about ecommerce solutions provided to them, customers good and bad experiences about ecommerce internet solutions as well as variety of customer views about visualization of the ecommerce website and online security of the personal information.

Hence it is concluded by various studies, ecommerce websites are playing key role in between company and customer. Ecommerce website provides the power to both the entities involved, companies need to develop well functioning ecommerce websites and customers expect excellent services from the company and more from their ecommerce website which is main mode of interaction between them.

Power that ecommerce website can bring to business and to achieve highest level of customer satisfaction depends on professional business web design. A website demands for the professional design that makes selling process easy for customers, design of the website is most responsible factor for ecommerce success. Professional design plays great role in any company’s ecommerce website that helps in gathering customers from the online market.

For the success of the ecommerce website there are few important tips that should come under consideration of ecommerce solution providers:

• Regular watch on visitor’s expectations from your ecommerce website
• Keep essential, useful and limited information on the website
• Well planned website
• User friendly website
• Easy to load website
• Search engine friendly design

Companies providing ecommerce solutions should understand the value of professional design that gives power to their websites to drive sales.

Online security of the information is another big issue for the ecommerce solution providers. Error full ecommerce website is the big constraint in the success of online business today. There must be online security for attracting more and more customers to ecommerce websites, error-free shopping cart that provides security to personal information of the customers is very essential for the success of online business.

Among various effecting factors to ecommerce business websites a “professional ecommerce design” and “error free shopping cart” plays significance role in the world of ecommerce business. Perfect ecommerce website brings great power to ecommerce business in the global online business environment.

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Hosted by TriFactor, LLC, distribution professionals attended the seminar, which was held in both Lakeland and Jacksonville. Presenters were Jerry List, Vice President of QC Software, Inc., who discussed Warehouse Control Systems, and Kevin Tedford, Principal with KT Consulting, LLC, who discussed Warehouse Management Systems. Topics focused on how the technology can reduce labor costs and improve both productivity and accuracy.

     The recent seminar by a leading provider of integrated material handling systems, based in Lakeland, FL, helped companies evaluate if a Warehouse Management System or Warehouse Control System Technology is the right choice for their operation.

     Tedford described how Warehouse Management Systems first took hold in the 1980s, and how many companies knew the time was right to implement a WMS into their distribution center operation when they saw delivery and labor costs start to escalate, and the need to control inventory increase. “It was the moment they first began to realize they had no control,” Tedford told the audience. “A Warehouse Management System changed all that.”

    List addressed the Warehouse Control System side of the seminar by stating that companies still need to be educated on what a Warehouse Control System does. List explained how Warehouse Control Systems came into existence as Warehouse Management Systems began to take on more responsibilities, creating a gap that Warehouse Control Systems nicely filled.

    “A WCS works in real time and adapts to situations on the spot,” explained List.  “It is able to make a ‘last-minute decision’ based on current activity and operational status.” List commented that Warehouse Control Systems are newer and haven’t been around as long as the WMS. “Hopefully, those who chose to attend now have a better understanding of its capabilities, and what it can do to make them more productive,” said List.

     “We put together the seminar in order to give attendees the knowledge they needed to make an informed decision as to the benefits of a Warehouse Management System and Warehouse Control System,” said J.J. Phelan, Chief Operating Officer for Trifactor, LLC. “Jerry and Kevin did an excellent job answering a lot of the questions that came up. Hopefully, everyone left with a little more knowledge on this important topic.”

     TriFactor, LLC has extensive expertise in planning, designing and implementing innovative material and information handling solutions that shorten the order-to-delivery cycle for manufacturers and distributors.

QC Software (www.qcsoftware.com) is the leading provider of Tier 1 warehouse control systems to the warehousing and distribution industries.   Since 1996, QC Software, utilizing state of the art technology combined with extensive research, development, and rigorous testing, has developed the QC Enterprise suite of products.  Designed to be modular in nature, easily configurable, and platform independent, this highly scalable solution satisfies the needs of any size warehouse. 

QC Software, Inc.

www.qcsoftware.com

Jerry List

JerryList@qcsoftware.com 

 (513) 469-1424

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Retailing is the process which includes selling of goods or merchandise products from one particular store to various customers. All those who are involved in the retailing business, are known as retailers. Retailers are involved in making bulk purchases of goods or products from importers or manufacturers, either directly or through wholesalers to sell them in smaller quantities to their customers. Retailers vary according to the type of product they sale. Thus, extensive search is often required to find out which retailer will provide you with optimum services.

Different ways through which one can make the search for best retail outlets are:

• Market Survey, Customer references, Personal visits

A good market survey is a very positive way to find a local retail outlet. Retail joints or shops are one stop destinations to shop conveniently. While shopping from one of the well known retail joints, you can be guaranteed to get products at best prices. Hence, prospective customer’s can always take a tip or two from the regular customer’s about the quality of products, logistic services, customer management techniques of a particular retailer. Personal visits to the store, going through the product categories, billing services, promotional offers offered on new products can help you choose the perfect retailer. Often, the fame of the retailer depends upon the variety of products that he offers to his customers. A wide product range often builds a substantial customer base.

• Web directories

The Internet is the best possible way to find a host of good retail stores and local business joints quickly. Web directories listed on the Internet provide detailed information regarding good local retailers proficient in selling quality goods. Through added features like featured and popular listing, all the details related to the local retail outlets can be gathered within minimal time. The opportunity to visit the official websites of the retailers often generate a confidence in the customers. More personalized details can be gathered from the websites and the choice can be made perfectly.

• Business listings in search engines

Information regarding various local businesses, retail outlets and stores can be availed from business listings in search engines. The famous one’s like Google Local, Yahoo Local help in narrowing the search and getting the perfect details.

• Phone book

Phone book or the telephone directory, is yet another place from where one can get information regarding different retail stores. A telephone directory provides the contact numbers of the retailers according to the geographical area or the category of the product. Since the contact numbers are provided, the user can always make a call to inquire about the availability of the product, rate, location, home delivery services and other details required for the deal to take place.

These are therefore some of the quick tips that helps in locating a good local retailer.

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Until the eighties, however, since the value of a company had just been measured on the bases of its revenues and tangible assets, not many companies had really paid attention to any sort of branding strategy, not to mention co-branding strategy. It is only in the last thirty years that companies have understood that the real value of a business resides in the minds of its consumers: in the brand.

But how can co-branding enhance this value? Why do brands invest in interlocking their identities to create co-branded products?

Co-branding, as it has been defined by Tom Blackett and Bob Boad in their book (Co-Branding: the Science of Alliance, St Martin’s Press, 1999) is:

“…used to encompass a wide range of marketing activities involving the use of two (and sometimes more) brands. Thus co-branding could be considered to include sponsorships, where Marlboro lends its name to Ferrari or accountants Ernst and Young support the Monet exhibition.”

The ultimate objective of any co-branded strategy would be to combine the strengths of involved parties to increase respective brands value.
In order to be successful, the co-branding effort needs to be directed to:

1. Increase brands distinctiveness by capitalizing on the values embedded in the cooperating brands.

Product and services life cycle shorten by the day, and distinctive products and services features and innovations are easily copied among brands in the same industry. This is a reality of today’s business that co-branded products can withstand to. By merging values and identities of brands originally engaged in different industries, co-branded products and services can gain consumer choices, loyalty and ultimately make the brand unique and distinctive.

In this category Labbrand includes:

Loyalty programs co-branding, where the involved parties share the cost of customer loyalty programs or other CRM marketing programs to deliver extra benefits and eventually strengthen the relationship among consumers and the two brands

British Airways and Citibank, for instance, co-branded a credit card allowing the owner to automatically become a member of the British Airways Executive Club.

Trade marketing co-branding, where the involved parties cooperate in designing co-branded products made specifically for a certain distributor or facility. Danone provides a good example in this sense as it has produced a special yogurt for Quick, the European fast food chain.

By increasing their distinctiveness, involved brands get to occupy a unique place in consumers minds and eventually gain customer loyalty by providing them with merged benefits.

2. Deliver consumers greater value by creating highly relevant products or services:

Due to the increasing amount of choices available and in order to cut through all other offerings brands have to custom design added value products and services to meet variable individual needs.
As brands research and uncover these specific customers’ needs, they also find that a single brand may not be able to meet the demands of such profoundly segmented market.

In this category Labbrand includes:

Usage extension co-branding. Bacardi and Coca Cola, for instance have co-branded Bacardi Mixers range to demonstrate and spur other ways to consume the two brands.

Multiple sponsors co-branding, where more than two companies unify their effort to form a strategic alliance and create a specific co-branded technologically enhanced product.

Market niche co-branding.
Take for instance the cooperation between Adidas and Stella McCartney. This brought about a women-oriented, stylish and casual sport design collection: Adidas by Stella McCartney. This co-branded line manages to satisfy the demand of female buyers looking for sportswear that blends functionality and style while being able to deliver “products that both perform and look great”1

Moreover, having a high end designer create a sport range for women translated into practical benefits for both the collaborating parties: new consumers, willing to pay a premium to get the “special” sportswear, and buzz advertising around a range of products that was, back in 2004, the first ever sportswear collection signed by a high-end designer.

Look also at Smart car: a joint creation of Mercedes and Swatch designed especially for young consumers of big metropolis. In this case signatures of cooperating brands do not even appear on the car but in fact this is the result of each company’s specific expertise.

3. Increase the esteem consumers have toward participating brands

As consumers became ever more environmental and social aware it becomes essential for brands to create new touch points and build images consistent to the brand promise in consumer’s mind while aligning participating brand values.

In this category Labbrand includes:

Image reinforcement co-branding. A very good example to explain this form of co-branding can be seen in companies getting involved with NGOs to direct a percentage of their revenue toward a worthy cause. P&G and the National Association for Blinds, Starbucks and the African Wildlife foundation are just a few examples of companies cooperating with charities and fundraising organizations to align their brand values in consumers mind.

Co-branded in the luxury industry, Motorola mobile phone designed by D&G merges the image of the Italian luxurious brand with the high quality technological brand promise of the American mobile phone manufacturer.

Complementary brands co-branding, refers to brands in the same or complementary industries that cooperate to strengthen respective brand images in consumers’ mind. Credit cards such as Visa and Mastercard are a perfect example of complementary alliances as they merge the customer service skills of payment services franchisers with the image of reliability of banks.

Danone and Motta, both in the food industry, co-branded a yogurt ice-cream called Yolka that successfully satisfied the desires of healthy conscious gourmand and avoided direct competition to their respective brand portfolio.

Global co-branding, consisting mainly in alliances among MNCs and local players. Typically, the local player will provide an already established distribution network and local brand image while the MNC will bring technical know-how and international brand attachment.

For example, in 2004 Industrial and Commercial Bank of China and American Express Co. co-branded a credit card issued by the bank and bearing the American Express logo designed to sustain the nation’s effort to build a national credit-card system.

4. Increase the knowledge consumers have toward cooperating brands through the merger of each other’s strength in the respective domains.

In this category Labbrand includes:

Ingredient co-branding,whose appellation refers to the fact that a material,adding value ingredient is created by the cooperation of the two involved brands. This greatly increases the ultimate products value for consumers, and consequently the brand value in consumers’ minds.

Intel and Compaq Personal Computer, for instance, represent a perfect example of synergy in this sense as the value created in their cooperation is great and without it the ultimate value of the product will be tremendously diminished. .

Coopetition, as this has been defined by Brandenburger and Nalebuff in their homonym book (1996, Co-Opetition : A Revolution Mindset That Combines Competition and Cooperation), which dictates that in order to dominate the market companies may need to cooperate with and compete against the same company.

Examples in coopetion are found in the co-branded city cars Toyota Aygo, Peugeot 107, and Citroen C1 by Peugeot and Citroen launched in direct competition to the Ford Ka, the Volkswagen Lupo and the Mercedes/Swatch Smart

The direction co-branding takes should not be considered unambiguous but rather as a comprehensive value creation process that might combine one or all of the four co-brand equity enhancement process aforementioned.

Very often the value pursued by each party may be different from one other, and the benefits that are likely to be achieved by the parties are usually in more than one field.

Adidas and the Japanese designer brand Yamamoto, for instance, have successfully created Adidas Y3 by matching very different goals. In this cooperation Adidas benefits in brand image from the “coolness” of Yamamoto and steps into the style arena while Yamamoto benefits from the size and network of Adidas to increase brand awareness.

That being said, crossover branding cannot represent an easy made strategy for every brand. Such kind of cooperation needs careful coordination among the parties involved and attentive care in realization. In fact over 90% of co-branding ventures fail.

Co-branding must, indeed, create equal value for both cooperating brands. No cooperation based on an unequal relationship has proved to be successful.

Moreover, no co-branding strategy can be feasible if the brands involved do not share core values and brand belief with each other.
Interlocking two brands identities can indeed be tricky as you need to look at your brand message and make sure that its perception will not be diluted in consumers’ minds.
Otherwise, the brands original consumer can be lost and disputes may arise between the partners.

Co-branding needs careful coordination, attentive communication among parties and detailed performing analysis. This complicates day to day operations and can cause one or both brands to under perform and fail to meet each others standards.
Respective brand goals and objectives being brought to the cooperation should clearly coincide with each others ultimate partnership strategies.

With the increased sophistication of today’s consumers it becomes vital for brands to understand their audiences’ needs and desires as consumers decide, in fact, the life or death of a brand. Consumers in the 21st century have become increasingly aware of the quality of the products and services they seek and now search for added value in these items.
Crossover branding, if rightly conceived and managed, can provide an attractive 1+1>2 formulas which creates added value for both participating brands and consumers.

1.Bill Sweeney, Project Leader and Head of Apparel at Adidas Sport Performance Division.

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Article Marketing Distribution is an integral part of today’s internet marketing. The more articles you submit the more traffic and sales you get. Now would you like to discover magic tactics to increase sales with article marketing on one article directory alone? Read below. 

Article Marketing Distribution – How to do Profitable Article Promotion on One Article Directory? 

Many internet marketers believe that article marketing distribution means submission of different articles to tens or hundreds of sites. But did you know that you get the same or even more effective results with article marketing on 1 content directory alone? Now I know what question you have in your mind: 

How Can I get Maximum Sales With Article Marketing on only one article directory, without losing my time on others? 

• Focus 

It is important first to choose the highest traffic and high pagerank article marketing directory and to focus on it for a certain time. 

• Work Regularly  

You would work on a daily basis to publish on the site at least 3-5 unique and useful articles for your potential buyers. It will mean to get minimum 150 high pr, quality backlinks at the end of month. 

• Compete with top contributors on the article directory site.  

Try to find out the top author/marketer in your niche and compete with him through intensive article marketing distribution. Try to beat him both with quality and quantity of your work. Then you will rank first both on Google and in this content directory for all main keywords related to certain niche. 

Conclusion:  

Choose the right article directory to see real results from your article marketing distribution on a daily basis. The more articles you submit every day, the more traffic and sales you will get. 

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Introduction

Retailing involves all activities incidental to selling to ultimate consumer for their personnel family and household use. It does this by organizing their availability on a relatively large scale and supplying them to a customers on arelatively smallscale. Retailer is any person/organization instrumental in reaching the goods or merchandise oer services to the end users.Retailer is a must and cannot be eliminated.

The Indian retailing industry is becoming intensely competitive, as more and more payers are Vying for the same set of customers. The major retail players are Pantaloon Retail, Shoppers Stop, Reliance,etc..,

Retailing is one of the biggest sectors and it is witnessing revolution in India. The new entrant in retailing in India signifies the beginning of retail revolution. India’s retail market is expected to grow tremendously in next few years. According to AT Kearney, The Windows of Opportunity shows that Retailing in India was at opening stage in 1995 and now it is in peaking stage in 2006. India’s retail market is expected to grow tremendously in next few years. India shows US$330 billion retail market that is expected to grow 10% a year, with modern retailing just beginning. India ranks first in 2005. In fact, in 2005 and 2006, India is the most compelling opportunity for retailers, because now India is in peaking stage.

This window of opportunity is useful for executives who plan their market-specific strategies; the four stages or the lifecycle of this industry is as as follows:

Introduction:

An introduction is the opening phase of a market and is one that is just entering the GRDI, Global Retail Development Index This index is based on more than 25 macro-economic and retail –specific variables.for instance ,the country risk includes parameters like political risk,economic performance,debt indicators,credit ratings,access bank finance and business risk.The market attractiveness covers reail sales per capita ,urban population ,laws and regulations and business efficiency.

Iin this stage all, which are outside the top 30 markets, falls in this stage. At this stage, retailers should monitor and performing high-level assessments, they should plan for their entry strategies. India in the late 1990’s is a good example in the opening stage, while in 2006, Kazakhstan is the country in introduction stage.

Stategy suggested:A rapid penetration strategy is suggested at this stage i>e low price and high promotion.

Growth:

In growth stage, the market is developing quickly and also ready for modern retailing. Countries, which are in Peaking stage, are India, Ukraine and Vietnam. Retailers entering this stage have the best chance for long-term success. Retailers at this stage should enter through local representations, sourcing offices and new stores. Wal-Mart success in china in the late 1990’s and early 2000’s gives us the importance of committing to a promising high-growth market at right time.

Strategy suggested: The strategy of adopting quality and styled products with new models and shift of advertising from product awareness to product preference Eg the big bazaar advt says surf exel is cheaper than the market price.The idea behind adopting strategy is to strengthen against competitors.

Maturity:

In this stage the market is still big and growing, but the space for new entrants will become tighter and retailers should act quickly at this stage because retailers at this stage have limited time to explore, and also their margin for error is thin. In general , they should act according to the established rules and should be open to face the competition from international retailers. This stage generally lasts longer than the previous two stages.

Strategy suggested: Enter new market segments that is either enter new geographic areas eg vishal megha mart has opened stores in smaller cities tier II and III cities

Decline:

The window of opportunity is closing fast and modern retail share is reaching 40 to 60 percent. Though the opportunity is closing the existing retailers can enter with new formats such as discount models or non-food formats such as consumer electronics and apparel.

Window of opportunity ends for about 5 to 10years before a market enters the closing phase and reaches saturation level. India for example, was in the opening stage in 1995 and entered peaking stage in the year 2003 and reached number 1 rank in2005.

Strategy suggested: Identifying weak segments, maintaining investment level selectively.

Unorganized retailing in India

In India, the most of the retail sector is unorganized. In India, the retail business contributes around 11 percent of GDP. Of this, the organized retail sector accounts only for about 3 percent share, and the remaining share is contributed by the unorganized sector. The main challenge facing the organized sector is the competition from unorganized sector. Unorganized retailing has been there in India for centuries, theses are named as mom-pop stores. The main advantage in unorganized retailing is consumer familiarity that runs from generation to generation. It is a low cost structure, they are mostly operated by owners, has very low real estate and labor costs and has low taxes to pay.

Organized retailing in India

In late 1990’s the retail sector has witnessed a level of transformation. Retailing is being perceived as a beginner and as an attractive commercial business for organized business i.e. the pure retailer is starting to emerge now. Organized retail business in India is very small but has tremendous scope. The total in 2005 stood at $225 billion, accounting for about 11% of GDP. In this total market, the organized retail accounts for only $8 billion of total revenue. According to A T Kearney, the organized retailing is expected to be more than $23 billion revenue by 2010.

In organized retailing will grow faster than unorganized sector and the growth speed will be responsible for its high market share, which is expected to be $ 17 billion by 2010-11.

Retailing will show good prospects in cities like Mumbai, Delhi, Chennai, kolkata, Banglore and Kanpur. After Dubai, Singapore and Hong Kong, In India Delhi will be the next big retail destination, According to Confederation of Indian Industries whose findings have shown that Delhi has the good resources and good conditions for the retail sector. Out of the total earnings of the Government of Delhi Rs 11,000 crore, Rs 6,500 crore is achieved from the retail sector.

- Share of Organised Retail

1999 2002 2005

Total Retail (in billion INR) 7000 8250 10000

Organized Retail (in billion INR) 50 150 350

% Share of Organized Retail 0.70% 1.80% 3.5%

The organized sector is expected to grow faster than GDP growth in next few years driven by favorable demographic patterns, changing lifestyles, and strong income growth. This organized retail sector mix includes supermarkets, hypermarkets discounted stores and specialty stores, departmental stores. For example, Spencer network has 69 stores, which includes seven Spencer hypermarkets, three Spencer super markets and 49 Spencer Dailys. Now the company is planning to open 20 stores in 10 cities in six months. The top 10 retailers account only for 2% of total market, today modern retailing is expected to enter a boom phase, which has major players and these players might capture 10% of total market, within next five years. The retail sales in India for future are shown below (data from 2005-2008 is based on estimates):

PRESENT INDIAN SCENARIO

* Unorganized market: Rs. 583,000 crores

* Organized market: Rs.5, 000 crores

* 5X growth in organized retailing between 2000-2005

* Over 4,000 new modern Outlets in the last 3 years

* Over 5,000,000 sq. ft. of mall space under development

* The top 3 modern retailers control over 750,000 sq. ft. of retail space

* Over 400,000 shoppers walk through their doors every week

Growth drivers in India for retail sector

• Rising incomes and improvements in infrastructure are enlarging consumer markets and accelerating the convergence of consumer tastes.

• Liberalization of the Indian economy

• Increase in spending Percapita Income.

• Advent of dual income families also helps in the growth of retail sector.

• Shift in consumer demand to foreign brands like McDonalds, Sony, Panasonic, etc.

• Consumer preference for shopping in new environs

• The Internet revolution is making the Indian consumer more accessible to the growing influences of domestic and foreign retail chains. Reach of satellite T.V. channels is helping in creating awareness about global products for local markets.

• About 47% of India’s population is under the age of 20; and this will increase to 55% by 2015. This young population, which is technology-savvy, watch more than 50 TV satellite channels, and display the highest propensity to spend, will immensely contribute to the growth of the retail sector in the country.

• Availability of quality real estate and mall management practices

• Foreign companies’ attraction to India is the billion-plus population.

Employment opportunities in retail sector in India

India’s retail industry is the second largest sector, after agriculture, which provides employment. According to Associated Chambers of Commerce and Industry of India (ASSOCHAM), the retail sector will create 50,000 jobs in next few years.

Retail companies are starting retail manamgent courses in partnership with management institutes, roping in talent from other sectors and developing comprehensive career growth and loyalty plans for existing employees.

Top players like Pantaloon Retail India Limited, Trent, Shopper’s Stop, RPG Group and ebony are virtually on their toes.

Consider the plans of largest player, The Pantaloon Retail India Ltd, the company has developed a comprehensive strategy, where in it expects that in 2years, it will not recruit any new managers from outside.

“The estimated need is 1 lakh of employees till 2011″, said Mr. Sanjoy Jog, HR Head at Pantaloon Retail India Ltd. Pantaloon has the concept of partnership with educational Institute to run retail courses across the entire chain. The company has tied up with 11-B schools including K J Somaiya , Welinkars, Narsee Monjre and IISWBM. “The students joins the course and they are given an appointment letter by Pantaloon to become employees” said Mr. Jog, Pantaloon. Pantaloon is also planning to tie up with Ahmedabad-based National Institute of Design to start a course in visual merchandising. “The apex body of Indian organized retailers, Retailers Association of India( RAI) is also lending help hand to tide over the shortage of employees in organized retail sector.

Trent has also started in-house learning programmes and now goes to under graduate colleges to recruit students.

Since, the job market is hugely receptive to this with more and more business schools focusing on the sector and large retailers setting up retail academics.

Challenges of Retailing in India

In India the Retailing industry has a long way to go,and to become a truly flourishing industry, retailing needs to cross the following hurdles:

* The first challenge facing the organized retail sector is the competition from unorganized sector.

* In retail sector, Automatic approval is not allowed for foreign investment.

* Taxation, which favors small retail businesses.

* Developed supply chain and integrated IT management is absent in retail sector.

* Lack of trained work force.

* Low skill level for retailing management.

* Intrinsic complexity of retailing- rapid price changes, threat of product obsolescence and low margins.

* Organized retail sector has to pay huge taxes, which is negligible for small retail business.

*Cost of business operations is very high in India.

Conclusion

Many agencies have estimated differently about the size of organized retail market in 2010. The one thing that is common amongst these estimates is that Indian organized retail market will be very big in 2010. The status of the retail industry will depend mostly on external factors like Government regulations and policies and real estate prices, besides the activities of retailers and demands of the customers also show impact on retail industry.

As the retail market place changes shape and competition increases, the potential for improving retail productivity and cutting costs is likely to decrease. Therefore it is important for retailers to secure a distinctive position in the market place based on values relationships or experience.

Finally it is important to note that these strategies are not strictly independent of each other; value is function of not just price quality and service but can also be enhanced by personalization and offering a memorable experience

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More and more of our shopping is happening online. And in the digital marketplace, shoppers write and read millions of reviews each year, transforming the way we make buying decisions—and how companies make their products. Welcome to the information-saturated world of internet retail.

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One of the first horrible mistakes that newbie internet marketers run into is jumping into the deep end without learning how to swim or even stay afloat. This is a metaphor for tacking a niche that has ruthless competitors with years of experience. Such niches include golf, self-improvement, dating, and weight loss— among others. This article will give you an overview of niche product marketing and how you can harness it to make money without getting slaughtered by your competition.

What is niche product marketing? It involved marketing products to niches that are “under the radar.” This includes esoteric niches such as “underwater basket weaving” and “underwater kickboxing” as hypothetical examples. Niche product marketing in these markets do not require massive outlay of cash to get started and, since competition is minimal, there’s no need to have laser-sharp marketing strategies to trounce your competition.

In other words, niche product marketing is way easier than jumping into a niche rife with competition. How to choose a market to exploit via niche product marketing? Think about your own interests and interests of other people you know. Niche product marketing needn’t be tough if you can think of a viable niche that you can market products to.

To gauge your competition to see if your marketing can be exploited via niche product marketing, type your niche phrase into Google and take a look at the left hand side. These are called Adwords ads and are indicative of whether or not customers in that niche are willing to spend money. Are there existing products being sold in the Adwords space via niche product marketing?

If so, you can guarantee that the market is full of buyers and the chances of making money via niche product marketing are high. If you don’t see any competing ads, you can guarantee that the niche is not a “money niche” and that you won’t have any luck making money via niche product marketing.

So, once you find a niche, what to do to find great key phrases to utilize niche product marketing on? Of you plan to advertise via Adwords, it is a good idea to find a keyword with 3-20 ads. Anything more and the competition is too rife with niche product marketing. Anything less, and there isn’t enough competition. Remember, in niche product marketing, competition is good. This flies in the face of inexperienced niche product marketers, but competition is a sign that money is to be made. Otherwise, the advertisers wouldn’t be shelling out a lot of money to advertise via niche product marketing.

Niche product marketing is the perfect strategy for inexperienced marketers to get their feet wet and test the (sometimes turbulent) waters of online marketing. Of course, once you mastered the art of niche product marketing, you can graduate to more challenging internet marketing ventures and remember niche product marketing as the strategy that let you “whet your beak” at internet marketing.

To find out how you can take niche product marketing to another level then head on over conquer Your Niche to discover niche product marketing secrets nobody knows about.

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Any time you walk into your favorite store, be it for weekly groceries or maybe for a shopping spree, you notice a sea of humanity floating in and out of the shop. This often causes one to wonder the secret behind the efficient management of the store that keeps the customers coming, sales piling up and the day to day business flowing smoothly. An efficient retail accounting system plays a major role in ensuring the smooth progress of a retail store business. Retail accounting differs from regular accounting in many ways and hence requires a competent professional to maintain the accounts according to the requirement of the store. The volume of sales and purchase of a retail store is much greater than a regular business as the stock needs to be refurbished on a regular basis and the pattern of sales are also unpredictable that vary from day to day and month to month basis. A specific retail accounting system needs to be in place to deal with the business trends of a retail store.

Many retail stores are going in for the option of hiring an external vendor to handle the retail accounting for the business. The advantages of hiring a vendor for the business lies in the fact that the vendor will employ experienced accounting professionals to handle the work of every specific clients and will be fully accountable and responsible for the retail accounting undertaken by him on the client’s behalf. The professionals working for the vendor will be qualified accountants who are well versed in using specific softwares especially designed to maintain and process data related to retail accounting. The accounting solutions can also be customized according to the specific needs of the client as every retail store in different categories will have separate needs depending on the type of business.

A book store will have a different requirement from that of a grocery store as the movement rate of the goods on the shelf varies to a great extent and so will the rate of refreshing the stock. The retail accounting system for these two different kinds of retail stores will also be very varied in this case. This holds true for every kind of retail store. Hence it is always advisable to let a professional handle your retail accounting requirements. Even if we try and consider the number of people who visit a particular store everyday, the number of products sold on a daily basis and the number of stock that needs to be added every day, we can be overwhelmed. Now imagine maintaining such accounts for a business on a day to day basis for the entire month and entire year. Just the thought can seem intimidating and make us realize the critical role that is played by a retail accounting system.

Keeping a track of the inflow and outflow of cash, credit transactions, petty expenses, balance sheets, trial balances and so on requires dedicated effort on the part of the accountant. Hence any retail business owner and management need to ensure that they hire only a certified and competent accountant to handle this sensitive data through efficient retail accounting.

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Feb. 12. – US retail sales unexpectedly rose in January, the biggest jump in over a year, as consumers took advantage of deep discounts.

Question about business retail

1. Which retail business would be best to start and why: a) Specialty retail business or b) Mail order business?

2. Which type of business is more predictable and does not change often: Specialty retail or mail order?

3. Many people say that PASSION is important when it comes to starting a business because the owner will have to work long hour to make his or her business a success. I agree with that but can you explain to me why there are many people out there who started their successful businesses outside their PASSION?

4. How can I choose products and services to sell that fit my personality and are part of my values?

5. I took a Myers-Briggs personality test and the result of the test shows that my personality type is an ISFJ (Introverted, Sensing, Feeling, Judging). Would someone like me who possess this personality type can become successful in operating his or her retail business?

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THE EXUBERANT AGE OF RETAIL IN INDIA

*Rizwana Atiq – Lecturer,Department of Business Administration, Integral University, Lucknow

Abstract

India has stepped in the exuberant age of retail. It ranks second after Russia as the most alluring destination for retailers among 30 emerging markets, according to the Global Retail Development Index developed by AT Kearney, a consultancy. The 10-12% increase in the economy’s disposable income can be seen clearly by the way goods and services are being brought and sold. Retail Trade contributes 10-11% of India’s GDP and currently employs over 4 crore people.

THE DRIVE FOR RETAIL :

The reason for the boom in retail is the gradual increase in disposable incomes of the middle and upper class household. Countries like US, Japan, U.K. have started out sourcing business activities and are willing to pay a handsome package to those who deserve. The out sourcing will create 10-24 million jobs by 2020. The Indian youth is zealous, Intelligence and has the will to work hard. This is attracted foreign business organizations in the country where by increasing the income levels and the purchasing power of consumers. The Indian consumer has a great amount of disposable income which has increased demand level of the country. This demand is accompanied by the desire to get the best quality. In India over 65% of the population is below 35 years of age and 54% are below 25 years. They have enough to pay for all their dream desires. Moreover there is a switch from joint family to nuclear family and DINK segment is making its presents felt. Driven by changing lifestyles, strong income growth and favourable demographic patterns, Indian retail is expanding at a rapid pace.

Mall space, from a meager one million square feet in 2002, is expected to touch an estimated 60 million square feet by end-2008, says Jones Lang LaSalle’s third annual Retailer Sentiment Survey-Asia.

The Indian consumer wants the best . This has increased demand for exclusive brands . Now Nike has over 100 outlets and Reebok has over 400 outlets. Thus the increase consumption pattern is having a direct bearing on the growth of retail sector. The consumption in 2005-06 was Rs. 2124000 Crore (Approximately 480 billion.)

THE INDIAN RETAILERS:

1. RPG:-It was the first to get into retail Business in India.Foodworld began as adivision of Spencer& Co., a part of RPG Group in May 1996,with supermarket in Chennai.Today Foood world is a separate company: a joint venture between Spencer & Co. and Dairy Farm international.

2. The TATA Group It has signed a joint venture for a new subsidiary, Infiniti retail, a large format multi brand chain for consumer durables. For lifestyle and the food and grocery segment, it operates through its retail arm Trent. Trent forayed into the hypermarket business with Star India Bazar.

3. Pantaloons Retail: The Company’s value retailing includes includes Big Bazar which is a hypermarket, Food Bazar which is a supermarket and Fashion Station, popular fashion stores. Pantaloon Retail (India) Limited is part of the future Group. The Future Group operates through many verticals viz Future retail, Future Capital, Future Space, Future Logistics and Future Group.

4. Vishal Retail Group: The store has spread over 25000 Sqft. It offers fashion accessories, grocery product, apparel & Electrical gadgets. The Group entered the hypermarket segment with its first such store in Udaipur.

5. Reliance Retail: It has set a revenue target by 2010-11 which is about double of the present revenues of all organized retail business in India. Reliance operates Qwik Mart, quick transaction stores offering the convenience of buying household food and non-food merchandise, music, take-away café and convenience-oriented ancillary services without a price penalty.

6. Subhiksha: The stores are small sized and functional with average size of 1500-2000sqft.

7. Nilgiri’s: The Company’s strategy is backward integration with an increase focus on fresh fruit and vegetables.

8. Trinethra:- It is a South based grocery chain. The stores in Kerala to have a bakery attached for which the Company has tied up with Ann’s Bakery.

A LOOK AT THE RETAIL FORMATS

1.Department Store : This represents retail outlets that stocks a wide range of merchandise. Stores often provide customers with exclusive membership cards on purchases up to a certain value. The major players are Ebony, Globus, Life Style, Shoper’s Stop and Westside.

2.Super market : They are self service stores which concentrate on the prize aspect to attract customers like Food Bazaar, Subhiksha and Fab-mall. Supermarket is a self-service store offering a range of food and household articles.

3.Hyper market : It is a department store combined with super market although in India the hyper markets are not well developed still we have a few player like Reliance retail, Big Bazaar and a few more. The latest to make a big splash in the retail scene is the Aditya Birla Retail (ABRL), the retail arm of the $24-billion Aditya Birla Group, which plans to invest between Rs 250 and Rs300 crore for setting up a dozen hypermarkets under the brand name ‘More Megastore’ in the country. The hypermarkets will offer 60,000 products sourced through over 500 suppliers say company officials. The group also plans to open ‘Family Stores’ stocking apparel from Madura Garments, the owner Louis Philippe, Van Heusen, Allen Solly and Peter England brands and also distributes the international brand Esprit in India.

4. Discount Store : It is a department store except that it sells products at a lower prize for example The Loot and My Dollar Store.

5. Specialty Store : They offer a large range of selections within a single merchandise category for example The Gold Souk in Gurgaon and the Music World and Planet M.

6. Conveyance Store : The stock most essential and FMGC products like food items and several products of daily use. The major players are Red Shop and My Mart. Although world wide they are open through out the day and night but this is not so all the palyers within this format in India.

7.Kiosk : they are small retails outletswhich are open on all sides and sell consumer goods like edibles and snacks, newspapers and so on. emphasis is on designing the kiosk façade-thet sport attractrive colour schemes. Some of the players are Mr. Orange , Cookie Man, Corn Man ,Kidz on Wheelz and so on.

TIE-UPS IN RETAIL

Indian retailers are trying to tie-up with global brands through franchise and licensing agreement because they benefits both the partners. The global companies have funds expertise and goodwill while the Indian companies have the right feel of the domestic market.

? India has global retail giants like Bharti-Wal-Mart. Wal-Mart’s (the world’s biggest retailer) tie up with Bharti Enterprises for cash & carry operations, seems to have encouraged French retailer Carrefour, to enter the Indian market through the wholesale route.

? Mukesh Ambani-controlled Reliance Retail is entering into talks with UK fashion retailer Marks & Spencer (M&S) to float an equal joint venture for apparel, gourmet food and cafes. The gourmet food format may be integrated with Reliance Fresh wherever possible. This would help M&S attain immediate scale in food business as Reliance Fresh has 491 stores selling foods, fruits and vegetables, and may be scaled up to 1,400 stores by the end of next fiscal. Marks & Spencer is present in India through a franchisee arrangement with Planet Retail since 2001 and operates more than 20 stores in India out of its 760-strong global network. Within four months of rolling out its first store in November 2007, Reliance Retail opened 500 stores in various formats, spanning 3-million square ft of occupied space in various cities.

? Home Solutions Retail India (HSRIL), a part of the Kishore Biyani-owned Future Group, will soon start retailing lightings and electrical products under the Bijli Ghar brand. This is the first time a major corporate retailer has unveiled plans to enter the unorganised Rs80,000 crore lighting market dominated by small and medium city and region-specific players across the country. The company already has a joint venture with Asian Electronics and Idiom Design & Consulting to launch the products. The lighting stores will open in 80 Big Bazaar outlets across the country and, in the next six to nine months, the company is planning of opening standalone stores, targeting revenues of Rs100 crore in the first year of operations.

FUTURE AHEAD IN RETAIL

Merrill Lynch which is a an advisory firm, expects the Indian Retail industry to grow to US$300 billion by 2010.

• Spencer’s is planning to set up 500 more stores by June 2008 with an investment of nearly US$ 125.89 million.

• Hypercity is planning to set up 250 Expresscity stores in the convenience store format across the country in the next five years.

• DLF plans to invest US$ 4.02 billion over four years to develop about 20 large shopping malls across the country.

• Israeli mall developer Plaza Center NV plans to invest US$ 1.25 billion over the next five-seven years to set up 50 malls in India.

The domestic retail sector is picking up pace with more and more Indian companies entering the sector either on their own or in alliance with foreign retailers to set up premium or niche outlets.

While Indian companies such as Bharti, Reliance Retail, Essar, Future Group, Shoppers Stop and the Aditya Birla Group are still trying to consolidate their markets, others such as Mahindra & Mahindra, realty groups like Parsvnath and DLF, two-wheeler maker Hero Honda, chemicals and foods firm Jubilant group and brokerage and realty firm Indiabulls have announced plans to enter the retail sector.

Tobacco major ITC is planning to set up more of its Wills Lifestyle, John Players and Miss Players stores across the country. The company plans to increase the number of Wills Lifestyle stores from 250 to 400 by the end of 2008-09. These stores will come up on the lines of the concept store, designed keeping cultural context and customer profile in mind.

Kishore Biyani–owned Future Group, India’s largest Retailer has planned to investRs. 3,600 crore in 100 stores in 30 cities.

ORGANISED RETAILING

According to industry estimates, the overall size of the retail sector in India is expected to touch $427 billion by 2010 and $637 billion by 2015 with the organised segment expected to account for 22 per cent by 2010. An additional 700 million Sqft of quality retail space over and above what is currently available will be required by 2011. Consulting firm Ernst & Young predicts that the organised retail market in India will touch approximately $30 billion by 2010.

Presently the share of organized retailing in India is abysmally low .The bulk of retailing is carried out by 12 m kirana which are mostly family owned. According to McKinsey, a consultancy about 96% of these kirana have 500 sq ft or less space

The advent of foreign rivals is viewed with some trepidation by India Retailers

The small retailers fear being wiped out while the large ones feel their shared eroded. It is definitely true that Foreign retailers can help improve efficiency among local organized retailers. The entry of foreign competition can lower prices. We cannot, in fact should not hurt the interest of the local retailers We need to size up the retail market into segments and then decide as to which segment can be organized and which one need to be left unorganized for the time being.

FDI in Retail will destroy employment in the kirana stores and create retail monopolies.

India has the highest shop density in the world with 11 shops per 1000 persons, much higher than European and other Asian countries.

We need to think of these small retailers before trying to enforce organized retailing in the country. The giant organized retailers may start using their monopoly and stampede the unorganized small retailers. Acceleration in organized retailing would make business unviable for the several such retailers. As there is great unemployment in the country and the small scale retailing provides livelihood security to about 20 million urban workers and 12 million rural workers, we cannot afford to put an end to it. The introduction of organized retailing would snatch the bread and butter and jeopardize the livelihoods of the millions in our country. We cannot encourage the entry of large retailers unless we have planned a livelihood for the vast majority.

KEEP THE RETAIL GOING

There is great competition in the retails sector. Thus arises the need of competent work force accompanied by Technology. Employees in the Retail Sector should be given proper training to deal with the customers. Those working in the retail sector should have a cheerful disposition because they may have to encounter short tempered customers.

• Store Employees should be empowered so that they are under no pressure to deal with the customers.

• All retailers should have consumer advisory boards.

• There should be customer research . Those employees who provide good service should be rewarded .

• Indian retails should follow the example of JC Penny whose sales associates give questionnaires to shoppers which are later analyzed to improve service.

• Retailers should always be ready to devise innovative ways to over come the problems of customize.

• Retails brands get built by developing personal relationship with consumer the important and frequent customers should be recognized and should be given free gifts and guaranties.

• The retailer should be able to display their product very beautifully in order to attract the side of the customer.

The Indian retails sector is in a state of evolution. The Indian retailers should understand that retailing has to be taken as a brand in a self. More than 99% of the Indian retailers function in less than 500 Sqft of shopping space. It is a challenge for the Indian Retails Industry to create a scenario making job exciting to the younger generation so as the attract them. It is difficult but not impossible to satisfy the culturally diverse consumers of the country.

CONCLUSION:-

India is an enormous market, of which we are seeing only the tip of the iceberg. If the changes which are taking place in the metros retail start to percolate in the all the urban settlements then there will be a real revolution in the Indian Retail. Indian Retail market is worth a mammoth 350 billion dollars. Such is the underlying potential for Retail trading in the country.

A single large retailer should not be allowed to capture the large market share. The Indian Government should not make haste in inviting the foreign retailers instead it should wait to see the great power of the Indian retailers. Indian retailers have to learn both the art and science of retailing by looking at the way the giant retailers are organizing and managing their activities . Indian retailer needs to be innovative and needs to understand the regional variations in consumer tastes

We Indians can celebrate our spending power and also channelise our spending towards healthy consumption for overall development of the country.

REFEENCES:-

Books:-

• Retailing Management,5th Edition, Michael Levy and Barton A Weitz, Tata McGraw-Hill Publishing Company

• Retail Management – A Strategic Approach ,9th Edition, Berry Berman and Joel R. Evans, Prentice Hall

Links:-

• www.imagesretail.com

• www.indiaretailforum.in

• www.retailindia.typepad

• www.ibef.org

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Not this one AV. please. Secrets are delicious! Subscribe for a new vid in 2 days. Twitter: www.twitter.com Facebook: www.facebook.com Hope you’re all well and enjoying you’re week! I’ll see you in two days. x n

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