Is That Marketing Product Really Worth It?
6 April 2010In the world of online marketing today, there are thousands of products and services available to help you improve your business, get more web traffic, and simply earn more money. One problem that I have found is that not only does the quality of products vary wildly, the cost does also. When people buy products online, there is one question that should always be asked, but often isn’t. Is this product really worth it?
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The answer to this question is sometimes very hard to discern. Personally, I prefer to look at business purchases on a purely economic basis. Put simply, will buying this product or service result in earning more money than it costs. If you don’t believe that it will, then the choice is an easy one… don’t buy it. It just doesn’t make sense to do so. At this point some of you are probably saying, “if I knew how much money it would make me, it would always be an easy choice.” I would certainly agree with that statement. The cost of the product is usually very easy to calculate, but the earnings can be far more complicated.
When considering the earning potential of a marketing product, there are several things that should be considered. First, look at the expected short-term results. Will the product start driving traffic and sales immediately or will it take several months for the results to start to show up? Also, are the benefits from the marketing product long-lasting such as optimizing your website for SEO or are they short term like a newsletter advertisment? With products that will likely take months to pay off, make sure that you can afford to spend the money now even though you won’t see any earnings from it for quite some time.
Things can be even more complicated with products that don’t have easily trackable results like PR services. An improved company reputation is certainly good for business, but it is very difficult to point to specific sales that resulted from the expense. There is not any easy calculation or estimate that can be done to figure out the earning potential of a product, but be sure that you consider all of the benefits, beyond direct sales and revenues.
There are really two broad types of marketing products and services- Those that you could do yourself and those that you couldn’t. This is an important distinction to make because many products fall into the first category. A good example of this would be paying for an article submission service. You could certainly manually submit your articles to each directory, but it would take a considerable amount of your time. It is important for you to value your time in order to decide if the product or service makes sense for you. Those with more free time to spare, would likely receive a lower value from such a service than the business owner who has absolutely no time to manually submit articles. The value will be different for everyone, so consider your situation and see if it makes sense for you.
Finally, when considering a product or service, step back and consider your motive for purchasing the product. Are you looking to save time with a certain task or for expert advice? If so, you probably have a valid motive to purchase the product. Unfortunately, many business owners purchase these products out of fear or a false feeling of necessity. If business has slowed down or money is tight, it is very common to look for a product that will act as a cure. If you don’t believe me, take a look at all the millions of dollars that have been spent on products that offer instant riches with little to no effort. Keep this in mind… there is no marketing product out there that will bring you lots of money in a very short period of time. Even if there was, the cost of the product would be high enough that it would take time to earn it back. If you find yourself buying a product as a way to “turn things around”, make sure you are very careful. Too many times, people make poor or unnecessary purchases because the were just hoping for change. More often than not, they end up disappointed and with even less money in their wallets.
Video about marketting product
Marketing Strategy – Product Life Cycle
Question about marketting product
I need websites that have free advertising and marketting tools and are common to users. Any information ?Websites that mainly advertise Biological Supplements would be highly regarded. The thing is, I have joined to one company for marketting and advertising. I am quiet tired of searching questions relating to that product, which I'm trying to market and giving people the perfect answer for their question, so, any help will be highly praised.
I have tried a lot of websites, but none of them seems to work!
I need — Common, Effective and Free marketting and advertising websites —
Loads of Thanks for help.
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Tags: Business, Marketing, marketing productsCategory : marketting
i agree with you. but i have a zune.. and i love it
Both acai berry and the colon cleansing supplements are sold by scammers on the internet who hype the products up in order to sell them. The vast majority of people agree that both are useless and serve only to enrich the sellers.
Acai is a berry similar to strawberries or blueberries. Nothing special about them. They are rich in antioxidants and nutrients like all berries.
Beware the scams. If you must buy acai berry supplements, buy them at Walmart, cvs Pharmacy, Walgreens or your local vitamin/drug store. Avoid the internet scam sites that want your credit card number for a low shipping fee. They'll charge your credit card for hundreds of dollars without your permission and keep charging you until you cancel your credit card.
….and Starbucks….
Transformers WAS an AD. Not a movie. In my opinion.
same here…
I don’t know how many times I tried to tell people about the unforgivable Panasonic product placement scene in Transformers, but it is good to see that someone else recognised it.
The way she tilts it toward camera to get a good shot of the brand name reminds me of the scene in Wayne’s World where they spoof the on-screen plugging of Pepsi, Pizza Hut, etc.
Generally speaking, items that are sold this way (through personal contact with high commissions) are not a bargain for the purchaser.
One way to get a good idea of what the Saladmaster products are really worth is to look on eBay, where many of them are listed. Here's a search URL – http://search.ebay.com/search/search.dll?cgiurl=http%3A%2F%2Fcgi.ebay.com%2Fws%2F&fkr=1&from=R8&satitle=saladmaster&category0=
Compare the eBay prices to the retail prices. You'll be able to tell easily whether those who buy at dinner party prices are getting a good deal. My guess is that they aren't.
Imo it’s not massively deliberate product placement in some of these – I probably would say ‘very nice’ if my dad showed me a new Rolex/Omega
Some of them /are/ just unforgivable though
hahaha thats pretty funny
I felt the same way about ipods until I was given an ipod touch 2g for my birthday. At the time I didn't own a cellphone, so it was the best thing of the like I had. It didn't take long for me to fall in love with my touch. I fell in love with it mostly because it is so versatile in what it can do. It was my address book, entertainment center, calculator, email station, e-reader, and more. Though, half of that was only usable while in a wifi zone.
Now, I own an iphone, and hell I love it. Everything I couldn't do with the touch I can do anywhere now. The thing is It too suffers from many flaws as the ipod touch. How much of the internet runs flash now? Almost every single page you come across, and the iphone OS can't handle Flash. Also, unlike many of the other cheaper iphone I'm stuck with iTunes. I can't use software such as Songbird or Winamp to sync my touch or iphone.
The iphone and ipod, last time I checked, does not support many of the used formats such as .ogg or .flac
I don't think I would buy another ipod touch after getting an iphone. It's to restricted by it's dependency on an internet connection. Then again, I personally, don't think I'll buy any of the other ipods. I would just go with a cell phone. A lot of phones do just as much as a basic ipod, and most do even more. They play movies, songs, books, hold contact info, have a internet connection, and most of all make phone calls.
In conclusion… No. They are still not worth the money.
i had to look this up in school . . .
I want all that shit, including the handbag.
30 %
The rule, as always, is to stay away from those that ask you to pay before you can get these surveys.
Legitimate market survey companies such as Pinecone Research recruit members based on demographic characteristics — e.g. mothers of babies 0-12 years old — and will send surveys of products and services targeting this demographic group. Pinecone Research, however, pays only $5 per survey — you're definitely not going to be rich with that. They can give you anywhere from 1-5 at most surveys in a month.
Other companies simply ask you to answer as many research as possible, and you don't earn anything just the chance to win at a raffle (which I find lame).
Pinecone Research http://www.pineconeresearch.com
GreenField Online http://www.greenfieldonline.com
Harris Poll Online http://www.harrispollonline.com
BuzzBack http://www.buzzback.com
SurveySite http://www.surveysite.com
SurveySavvy http://www.surveysavvy.com
Survey Spot http://www.surveyspot.com/
http://www.internetpaidsurveys.com/
will smith loves product placement, irobot also has some blatant ones in it
Just like any product out there (whether it be a car or toilet paper) there is a certain amount of branding and marketing companies must do in order to create a successful product. We live in such a visual world that it takes more and more to grab our attention as consumers, and to appeal to our psyche.
Music is no exception to this. I think it's very true that a lot of successful artists are successful because of successful marketing and branding ploys. However, when you think about it, a lot of these hot shot artists don't really have a lot of staying power. I highly doubt that in 20 years from now that a hit Ashlee Simpson record from 2004 is going to be highly sought after. But John Coltrane, Dave Matthews Band, Eric Clapton, and the Beatles? They are going to continue to sell records until the end of time. (I'm just using those artists as examples. There are many many others who are just as deserving.)
Yes, you are correct in that music has been highly commercialized, especially in recent years. Record labels and content holders are doing more and more to appeal to the consumer and snag a (usually temporary) stronghold on their corner of the industry. Eventually, however, that hold will most often times be shaken loose and those artists will quickly be ushered out and will just as quickly be replaced by the "next big thing."
True talent will shine through corporate financial backing. As superficial as the industry can be, I take comfort in the fact. Good music is good music, and while clever marketing can temporarily distract our visual sensibilities, commercial glitz can never fool a person's ear, or emotions.
i agree with you. The reason is that music has become much more visual, you have MTV, MySpace, YouTube…and basically the entire internet to find things about the bands. Back then, you bought the record and listened. Maybe an occasional concert, but it was mostly listening….and the bands focused on what they sounded like rather than their image.
It's not that artists have become less talented as time goes by, but it's the fact that they're focusing more on the media. This means videos, websites, and the overall image of the band. In other words, it's more of a publicity business than music.
That's why (in my opinion) the underground is flourishing….because those bands are not exactly affected by money yet–they don't have the resources to make videos and get all that media attention, but just do what they're best at. Play the music and nothing else.
Good job! really find these sorta things funny